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The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for ... Ansoff’s growth matrix. Source: Adapted from Ansoff, I., ‘Strategies of diversification’, Harvard Business Review 25(5), Harvard Business School Publishing, 1957. How to use. ... Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.The Boston Consulting Group (BCG) Growth Share Matrix is a strategic framework used to analyze a business unit's market opportunities and growth potential, or product portfolio. 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